Looking for the best free eCommerce theme for WordPress but don’t know where to start?
The right theme can make all the difference in improving your store’s bottom line. The best part? You don’t have to spend a dime to get a top-notch design for your WooCommerce store. With the right free theme, it’s all possible.
In this post, we’ll explore the best free ecommerce themes for WordPress that are not only stylish but also packed with features to help you grow your business. Let’s dive right in.
What to Look for in Free Ecommerce Themes for WordPress
By default, every WordPress theme should be compatible with the WooCommerce plugin, as recommended by WordPress best practices. However, for optimal performance and an easier time building your online store, you’ll want a theme that integrates seamlessly with WooCommerce and other popular eCommerce plugins like Easy Digital Downloads.
When choosing the best WordPress themes for ecommerce, here are the key features to look for:
WooCommerce Integration
Themes designed especially for WooCommerce offer custom shop and product pages, checkout pages, and other store display templates. While some WooCommerce themes come with basic e-commerce functionality, like product filtering, more advanced features are typically added through third-party plugins.
Choose a theme that integrates seamlessly with WordPress ecommerce features right out of the box.
Responsive Design
Having a website design that’s optimized for all device screen sizes is non-negotiable. A theme that supports responsive design is a must-have, not just a nice-to-have. The best part about modern WordPress themes? They come responsive right out of the box.
SEO Optimization
Theme design and structure play a crucial role in overall SEO. Themes that adhere to WordPress coding standards typically have SEO-optimized code. Pair this with a good SEO plugin, and optimizing your ecommerce website becomes a breeze.
Fortunately, all the themes we’re exploring here are coded to WordPress standards and fully support SEO.
Customization Options
The beauty of WordPress themes is their flexibility – you can tweak them to your heart’s content. Some themes require minimal customization, while others allow for extensive modifications to create a unique look.
For block themes, customization is done through the block editor. If you choose a classic or hybrid theme, you can make changes via style.css and the Customizer.
The themes in this review offer easy customization options, whether you’re using style.css, theme.json, or the Site Editor.
Top Free eCommerce Themes for WordPress in 2024
Storefront
If you favor classic WordPress themes over the modern ones, Storefront is the best free WooCommerce theme for building any type of store.
Storefront has been the go-to ecommerce theme for WordPress for a long time now. It is minimalist, unassuming, easy to customize, and highly extendable. Built by the WooCommerce Core team, Storefront is a rock-solid choice for your online store, offering deep integration with WooCommerce.
Thanks to its popularity, Storefront has inspired hundreds of child themes tailored to different store types. While some are free, many are premium options.
Key Features:
- Built for performance: Optimized code and the exclusion of bloat ensure superior performance.
- Customizable and extendable: Offers various customization options for colors, typography, and layouts. You can enhance Storefront even further with Storefront child themes.
- Deep WooCommerce integration: As the official theme for WooCommerce, Storefront provides seamless integration with WordPress’ top ecommerce plugin.
YITH Wonder
YITH Wonder stands out as the top free ecommerce theme for WordPress currently. This modern theme is 100% block-based, making it a versatile and powerful full-site editing (FSE) theme.
The default theme style is multipurpose but optimized for online stores, offering numerous ecommerce-ready patterns and templates. Plus, it provides five custom home pages tailored for specific store types.
Customizing YITH Wonder is a breeze with the block editor, and you can supercharge its functionality with YITH WooCommerce plugins.
When you first explore the YITH Wonder theme, you’d never guess it’s a free ecommerce theme for WordPress. Wonder comes packed with 8 style variations and 31 patterns, allowing you to create stunning WooCommerce templates on the fly.
With YITH Wonder, minimal customization is needed – just a few tweaks to the colors and adjustments to the content layout size, and it’s ready to go. But you can flex your design abilities in the block editor and customize it down to the last text.
The best part? YITH Wonder is backed by the formidable team at YITH, known for their expertise in the WordPress WooCommerce space.
Key Features:
- Future-proof: As a FSE theme, YITH Wonder is both a modern and future-proof theme that’s aligned with WordPress’ visual editing future.
- Deep WooCommerce integration and expertise: YITH Wonder is a product of YITH, expert woocommerce extension builders with deep skin in the game. You can expect nothing but top quality for your online store.
- Includes two ecommerce-specific child themes ready for immediate use.
Entr
When you launch the Entr WordPress theme demo site, you’re greeted by a pixel-perfect design and vibrant, energetic colors. Optimized for WooCommerce, Entr offers exceptional ecommerce capabilities, including ready-built cart and checkout pages, product list filters, and more. You can enhance these features further with specialty ecommerce plugins.
For even more specialized ecommerce functionality, check out Spacr, an apparel-store child theme designed for Entr. What sets Entr apart is its versatility: it powers both professional business websites and online stores without the need for an additional theme.
Key Features:
- A multipurpose theme that powers both business and ecommerce sites.
- Purpose-built child themes that reduce development time for specialized stores.
- Beautiful, sleek designs in the free theme, with even more options in the premium versions.
Woostify
Woostify is a stunning theme designed specifically for WooCommerce. This classic theme offers tools to easily tweak your WooCommerce shop and product pages, including options for colors, typography, layout, and buttons. But design isn’t all you can customize with Woostify – you can also integrate a plethora of ecommerce features with ease.
All these options are further enhanced with the Pro add-ons, providing even more premium tools to customize and optimize your shop pages. In the end, the Pro add-ons enable you to build a high-converting online store with minimal effort.
Key Features:
- Clean and impressive design in the default free theme.
- A multitude of Customizer tools to create a unique store.
- Highly extensible with more than 20 premium add-ons to craft a high-converting ecommerce store.
YITH Proteo
Proteo is another stunning WooCommerce theme from YITH, perfect for any type of online store, especially fashion boutiques. It seamlessly integrates with the WooCommerce plugin, and you can supercharge your store with a variety of YITH plugins for added functionality.
While Proteo is fully customizable, you can also install and activate one of its specialized variants based on your store’s needs. The default Proteo theme is ideal for classic online stores selling apparel, electronics, and more. For food shops and restaurants, the Proteo Food variant is perfectly optimized.
Key Features:
- Minimalist, sleek, and modern design with extensive customization options.
- Highly customizable via the Customizer, with support for Gutenberg blocks for site editing.
- Features three unique designs tailored to different types of stores.
- Backed by YITH, a leading team in the WooCommerce space.
Botiga
Botiga is the final theme we’re featuring in our list of the best ecommerce themes for WordPress. Botiga stands out with its modern, sleek design, tailored specifically for eCommerce stores. It’s a complete WooCommerce theme that helps your online business showcase products effectively.
Botiga is a hybrid theme that’s Gutenberg-ready, allowing you to extend its design using the block editor. You can also use the classic Customizer to tweak its look and feel. However, you might not need to if you choose to upgrade to Botiga Pro, as it comes with nine starter sites that you can install and start using right away.
Key Features:
- Minimal Design: Focuses on your products with a clean layout.
- WooCommerce Ready: Built-in eCommerce features including real-time product search, sidebar shop widget positions, quantity styles, and product gallery styles. Botiga Pro offers full-fledged ecommerce options.
- Easy Customization: Highly flexible design options.
How to Install and Customize Your Ecommerce Theme for WordPress
Installing the Theme
- Log in to your WordPress dashboard and navigate to Appearance > Themes.
- Click Add New; you can choose a theme from the repository or upload one from your computer if you’ve already downloaded it in zip format.
- Search for the theme by entering its name in the search box.
- Once you find your theme, click Install and then Activate.
Customizing Your Theme
- For classic and hybrid themes, navigate to the Customizer by going to Appearance > Customize from your WordPress dashboard.
- Modify theme settings: here, you can adjust settings such as Site Identity, colors, menus, and widgets.
- Use built-in options: many themes come with their own set of customization settings, which can be accessed from the Customizer.
- If you’re customizing a Full Site Editing (FSE) theme, use the Site Editor to adjust global site settings and styles, or modify individual blocks in the block styles editor.
See this detailed guide on how to customize your theme.
Conclusion
While you can use any theme to build an ecommerce website on WordPress, the themes listed here – Storefront, YITH Wonder, Entr, YITH Proteo, Woostify, and Botiga – are designed for deep integration with the WooCommerce plugin. They provide custom shop and product pages, checkout pages, product catalog pages, and compatibility with top WooCommerce plugins and extensions.
